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Ralph Lauren
Ralph Lauren rumored to own Bugatti Veyron Super Sport
Ralph Lauren is known for his enviable collection of cars. The latest beauty to join his fleet is none other than a Bugatti Veyron Super Sport. The car was delivered to Ralph at his holiday home in Colorado after last year’s Pebble Beach event.
The Veyron is reportedly ordered by Lauren with custom specs that include three different body colors the black carbon fiber, the matt black side vents and the orange accents. The World Record Editions, the matt black sections as well as the black wheels should be orange. This has set tongues wagging and most people are even assuming that this is a sixth edition of the famed super car of which only five examples were made. If this car is indeed a World Edition Super Sport, then Ralph Lauren is now the second person in the USA to own this beauty.
Sporting Chronograph Guilloche Steel Watch
2011 Ralph Lauren watch is pretty nice, and is a sort of hybrid model between the Classic Slim and the Sporting Chronograph. Ralph Lauren literally took the case decor and dial look of the Classic Slim, and put in the Jaeger-LeCoultre automatic chronograph movement from the Sporting Chronograph watch models. From a naming perspecting they could have chosen either of the influencing models, but they chose the Sporting. I guess it could have been called the “Classic Chronograph.”
The steel case with machine guilloche engraving on the bezel and dial comes in 39mm wide and 45mm wide sizes. Aside from being machine engraved, the case is that of the Sporting model. Inside the watch is the RL750 automatic chrono movement that I mentioned was specially made for Ralph Lauren by Jaeger-LeCoultre. The mixture of sport style and function with the classic guilloche machine engraved decor make for an interesting timepiece that I think has a lot of appeal. One issue however is with the printing of the logo on the dial. The “Ralph Lauren” logo is printing right over a part of the dial that has been engraved making it look blurry and harder to read. Ralph Lauren should have used a similar technique as that of the chronograph subdials for the area where the logo was printed and given it a bare, clean rectangle to be printed on.
The Digital Agenda, a Report by the Luxury Society
The luxury industry on the whole had traditionally resisted getting into the digital arena. But the year 2010 has been a turning point which has seen a change in their attitude and it now seems very likely that they will go the whole hog in not just embracing the digital media but exploiting it to the fullest. Brands like Coach, Ralph Lauren, Burberry and luxury watchmakers have taken serious initiatives in the field and the New Year will definitely see more companies and luxury brands roll out their digital plans.
Luxury Society, a social network for those working in the luxury sector, has recently released The Digital Agenda report on the status of the industry and where it might go on the digital road. The report indicates that there will be pressure for measurable results. The confusion about customer’s online behavior is over and the companies would like to measure the success online. Facebook was way ahead of Twitter as the preferred social networking site for the luxury industry. It will be interesting to see how the two sites compete and take their relationship with business forward in the New Year.
Luxury executives have not been able to outsource more than the most technical part of the digital initiative. They would have to open up more without diluting their exclusivity. The share of digital marketing in the overall budget is low at the moment but is expected to grow rapidly. The report is also clear that the e-commerce will grow fast and luxury brands will find it tough to secure a significant share. The report is of the opinion that digital PR cannot be ignored any longer. More brands are expected to act as media outlets in 2011 but the challenge is to stay relevant and connected to fans. M-commerce and marketing solution will be an area of focus for luxury executives.
Kiehl’s Indian Debut
Kiehl has made its flagship store at the Ambience Mall in New Delhi. The renowned New York based skin and hair care brand has tied up with specialty retailer Quest Retail to distribute and run their retail operations in the country. They plan to open another store in Mumbai soon. India is the 39th country to join the Kiehl’s family with this launch.
The cosmetic giant, the L’Oreal Group took it over in 2000 and is now selling their products through 800 retail outlets in 38 countries as part of their luxury products division. L’Oreal has some famous brands such as Lancome, Giorgio Armani, Ralph Lauren and Diesel under its umbrella.
Kiehl began by supplying pharmaceutical tonics and medicinal salves manufactured from natural ingredients. Even today its product portfolio is a unique blend of cosmetics, pharmaceuticals as well as herbal and medicinal knowledge in men’s, women’s and babies range of products. Kiel hopes to take significant share of the fast growing skin care market in India with products imported from their New Jersey manufacturing facility.
Skull Cufflinks from Ralph Lauren a perfect gift for Halloween
Want to buy something that would just look like a perfect Halloween Gift for your friend?! Then you should surely try the set of Skull Cufflinks by Ralph Lauren. These shimmering skull designs hace been finished with white gold and diamonds also adorn stones in the eyes section. Each pair is priced at $10,000, and also comes a velvet throw pillow worth $195.
All New 4D Architectural Mapping Marvel In U.K
The 4D show by Ralph Lauren will feature the company’s signature polo players, signifying its signature “Polo’ brand that has propelled Ralph Lauren to this level of success. The idea behind this spectacular show of fashion, art and technology is to show the British people the company’s endeavors and successes in the last ten years in the field of the digital world. The all new 4D experience will be a part of Ralph Lauren’s highly ambitious “merchan-tainment’ program, where in the company created a perfect blend of entertainment with commerce. This step in the digital world is nothing new for the fashion giant, who is know for its series of lifestyle films on RLTV, an in house production company of Ralph Lauren The 4D depiction of Ralph Lauren will not only be limited to its stores in London, but will also be carried in stores located in New York and the company has planned e-commerce expansion with the launch of RalphLauren.com in Italy in the spring season next and then extend its reach to Asia in the near future.
International University of Monaco
Luxury as a market segment has grown with the growth in size of business the skills required to manage a luxury brand has become more specific and specialized. The International University of Monaco has taken the initiative to fulfill this demand, The University has created a masters degree program in luxury retail management. The skill set required here is very different from general retail management course.
Some of the very top brands including Gucci, Ermenegildo Zegna, Faconnable, Ralph Lauren, Loro Piana and Salvatore Ferragamo are involved with the courses which prepare the students for retail careers in luxury boutiques. The course starts with the study of the history of luxury and its growth and then it moves into the management techniques and related issues. The course also includes a tour of luxury companies and a seven month long internship with a luxury boutique for the hands on experience.
The streets of Monaco are full of luxury boutiques which are overflowing with all kinds of luxury products to cater to a large number of wealthy tourists who are visiting through the year. The University of Monaco already offer a masters degree course in luxury goods with focus on managing luxury brands and capitalizing a luxury venture.
Cell Phone accessories by Chantal Thomass
After Gucci, Ralph Lauren, and Donna Karan (to name a few), the latest designer to have entered the tech bandwagon is French lingerie designer Chantal Thomass, who launched her first collection of mobile phone accessories.
Her designs included rubber iPhone covers as well as velvet and vinyl cases, keeping to her favorite color palette of black and pink with her traditional lace embroidery.
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