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China beats US with the highest demand for luxury watches
All in all luxury goes well with China, when it comes to all things luxurious. After toppling India to become the world’s largest consumer of Gold, China has now overtaken US in the demand for luxury watches. According to a survey based on internet searches, China has now become the emerging market and also the most demanding market for luxury timepieces. China represents 23 percent of all watch-related searches, according to the WorldWatchReport, published by Digital Luxury Group. Omega is the brand that is most in demand followed by Longines and Rolex in China.
This is the first time that the US has been toppled from the top position, as US has always been number one in this list ever since the survey began in 2004. Countries like India and Japan also showed a considerable rise in their rankings on this list, this year. The WorldWatchReport measures and benchmarks more than 50 digital indicators to analyze the performance of 40 luxuries watch brands across 20 international markets. While there is no connection between the virtual demand and actual sales, it does show the growing awareness and popularity of these brands in the emerging markets.
Omega Seamaster Aqua Terra GMT Watch
Omega has recently come out with a GMT complication in the shed of a new caliber. In order to show their new proprietary movement, the watch brand has come up with the latest Omega Seamaster, named as the Aqua Terra GMT. The watch will be powered by Omega’s Co-Axial Caliber 8605/8615. The stunning new watch will sport a 43mm case that can be picked up steel, red gold, or a combination of gold and steel. The wood-patterned dial features a diamond-polished red arrow, to track time in GMT. The watch is also encrusted with a 24-hour ring can be seen at the inner edge of the hour markers, both together show the time in GMT.
Omega iPad 2 leather sleeve
When it is year end, you just cannot exempt from the gifting fascination, following the same notion Omega has bought out a Fine Leather Collection for new age gadgets. The brand is out with a hand-made iPad 2 sleeve cast from fine Italian calf leather. The case, from the “Symbol” collection lets users to fold the sleeve back to create 45 ° angle stand to work ergonomically.
This Omega sleeve can be secured in place with magnetic closing system that lets you close the iPad securely. The cover has a “perfectly-placed hole” for you to use the camera without peeling it out of the cover. It is available in black or brown leather at Omega’s flagship boutiques, do look out for the iconic logo engraved on the leather case.
The new Omega Seamaster Aqua Terra Golf timepiece
The dial of this timepiece is marked with distinct green elements on the minute and second’s track. Powered by the Omega Co-Axial caliber 8500 signature movement featured first in 2007, the benchmark for future watch was set ever since. Its Co-Axial movement delivers outstanding chronometric performance with on a practical record as compared to the past 250 years. A 41.50 mm polished stainless steel case with a polished bezel is incorporated with the black dial to highlight the characteristic Omega Aqua Terra Collection. One feature that proves useful is the individual hour, minute and seconds needle adjustment. Now switching between time zones with the precision of an Omega is a breeze. The watch is water resistant up to 150 meters/500 feet and comes with a four year guarantee.
Chinese Luxury Watch Market
The western markets made in China could mean a knock off but a new trend is emerging in China now of proudly crafted in China. The Chinese Timekeeper or CTK is a very good example of this trend. It is a new luxury watch brand that wants to be recognized as being distinctively Chinese.
Bain & Co. has studied the Chinese watch market closely and says in its report that the market is growing at 35% annually. Cartier, Longines, Omega, Rolex and Tudor are the five brands that dominate the Chinese watch market at the moment. Instead of imitating the well entrenched brands CTK is embracing Chinas history to create the first exclusive Chinese watch collection, which consists of six models simply known as CTK01-06.
The inspiration for the design of CTK’s new collection is drawn from Su Song’s clock tower. Each step of the design is a recreation of the clock tower. Four large screws on the bezel hold four layers of stainless steel rings that make up the case.
Omega Seamaster Aqua Terra Jewellery Co-Axial watch
Omega has remained synonymous for its aesthetic and is taking elegance to a new level is the Omega Seamaster Aqua Terra Jewellery Co-Axial Collection. A mid-sized 38.50 mm timepiece collection that combines contemporary design, the luster of diamonds and the Co-Axial technology “” part of The Omega Seamaster Aqua Terra collection. The watches come with a facetted 18 Ct gold hands with diamond-polished sides and brushed tops; the hour and minute hands are coated with Super-LumiNova and polished screw-in sapphire crystal casebacks.
The new timepieces are available in a number of distinct configurations. The Red gold in 18 Ct red gold comes with a set of 52 full-cut diamonds and eleven single-cut diamonds to mark the hours and a brushed 18 Ct gold applied date window at 3 o’clock. The movement has a special luxury finish with an 18 Ct gold rotor and balance. The Stainless steel edition also dazzles with diamonds like its 18 Ct red gold counterpart and a vertically brushed lacquered black dial.
The diamond-enhanced stainless steel watch is offered with choice of a black alligator leather strap with a fold over clasp or a stainless steel bracelet with OMEGA’s patented screw-and-pin system.
Omega re-launches Ladymatic watches
It’s time to revisit mega’s renowned Ladymatic watches, as the company relaunches the iconic design again and this time equipped with Omega’s Co-Axial Caliber 8520/8521movement. The re-launched timepiece will have 27 versions. The watch was first launched in 1955 as a part of the “De Ville” collection. Designed especially for women, this collection was Omega’s first self-winding watches and featured the smallest automatic movement OMEGA had ever made. The collection was relaunched by the Hollywood star Nicole Kidman at the Ritz Carlton in Beijing.
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