Follow US
New Year
Cartier Grand Complication Skeleton pocket watch
In the recent times, annual ritual at the SIHH show in Geneva has been following a ritual of unveiling of a Cartier grande complication. For the New Year, Cartier plans to introduce another stunning pocket watch that borrows its inspiration from the 1930′s. It’s a grande complication alright featuring a tourbillon, perpetual calendar and monopusher chronograph. In white gold brilliance the Cartier is adorned with skeletonized Roman numerals and a mechanical hand-wind Calibre 9436 MC. For all of you eyeing for this watch already this is a Limited 10 pieces Edition with additional 5 diamond-set pieces to add some more shimmering elegance to the timepieces.
New Year’s Eve Package at Gansevoort Turks & Caicos
The New Year Eve Package by Gansevoort Turks & Caicos is for all those who are ready for the spell bound way to welcome the year 2012 and spend some of those extra resources you’ve got. The package includes accommodation in the Oceanfront Penthouse Suite, private Gansevoort jet services, a gourmet bar & kitchen packed with your preferences, a VIP pool, beach seating, on-call spa therapist, a luxury catamaran jaunt along with a seaplane drop off to a secluded cove where you could enjoy the services of a personal chef as well as a personal conch diving instructor and a luxury tent for your overnight stay complete with cashmere blankets on a real bed.
Givenchy Airs Film on the Spring/Summer 2011 Collection
We are barely into the second week of the New Year but the ever active fashion world is back in action. There is good news for the fans of Riccardo Tisci for Givenchy. They will now get what they have been waiting for eagerly. Givenchy’s ready to wear range for women has been finally been made available on Barneys.com.
To commemorate the online availability and to complement it the label decided to showcase it online through a short film based on the spring/summer 2011 collection. They wanted the best for total impact. The label decoded to tap the London based director and Showstudio.com alumna Ruth Hogben to create the film for them. Ruth has been in the news recently for her films made for Gareth Pugh and Celine. She has a whole list of work behind her that places her amongst the best in the business.
Small snippets of the film were released to generate curiosity about the film and the collection. The complete film has just been aired on Barneys.com. The Italian model Mariacarla Boscono, styled by Panos Yiapanis looks riveting in the film.
The Digital Agenda, a Report by the Luxury Society
The luxury industry on the whole had traditionally resisted getting into the digital arena. But the year 2010 has been a turning point which has seen a change in their attitude and it now seems very likely that they will go the whole hog in not just embracing the digital media but exploiting it to the fullest. Brands like Coach, Ralph Lauren, Burberry and luxury watchmakers have taken serious initiatives in the field and the New Year will definitely see more companies and luxury brands roll out their digital plans.
Luxury Society, a social network for those working in the luxury sector, has recently released The Digital Agenda report on the status of the industry and where it might go on the digital road. The report indicates that there will be pressure for measurable results. The confusion about customer’s online behavior is over and the companies would like to measure the success online. Facebook was way ahead of Twitter as the preferred social networking site for the luxury industry. It will be interesting to see how the two sites compete and take their relationship with business forward in the New Year.
Luxury executives have not been able to outsource more than the most technical part of the digital initiative. They would have to open up more without diluting their exclusivity. The share of digital marketing in the overall budget is low at the moment but is expected to grow rapidly. The report is also clear that the e-commerce will grow fast and luxury brands will find it tough to secure a significant share. The report is of the opinion that digital PR cannot be ignored any longer. More brands are expected to act as media outlets in 2011 but the challenge is to stay relevant and connected to fans. M-commerce and marketing solution will be an area of focus for luxury executives.
News & Updates
Recent News
H&M all set to unveil...
The very famous Swedish high street giants Hennes and Mauritz, who own H&M, COS, Monki and Cheap...
Aston Martin Rapide and...
A disease gets worse when you just don’t know how it hit you. The thing gets practical in terms of...
