brand ambassador
Tag Heuer lets go of Tiger Woods as their brand ambassador
Tiger Woods’ image seems to be going on the same path as his career. After all other advertisers leaving him in the lurch, it’s time for the end of his association with luxury watch-making brand Tag Heuer as per Golf World executive editor Ron Sirak. The magazine reports that in a well anticipated move, the brand had already played downs its collaborations with the tainted golfer more so while setting up its U.S. based advertising campaigns. With this, Tag Heuer joins the likes of brands like Gillette, Gatorade, Accenture, AT&T and Golf Digest to let the golfer out.
Nice Lines For Bulgari

That company needs to make up their mind on spelling. The beautiful redheaded (not to mention award winning) Hollywood actress has been signed on by the luxury watch and jewelry maker as new brand ambassador. This means she will be appearing in a number of ad campaigns as well seen at events wearing nothing by Bulgari. There are likely high hopes internally at Bulgari that personalities such as Moore’s will help people pay attention to the brand. Over the past few years Bulgari has been troubled by consumer disinterest.
It seems to lack character and sole. A lifeless item of designer conception. Where is the breathing life behind it? Well Bulgari has caught on to these problems. Working with the real life items of desire we all know, they hopes to connect with consumers in the right way. Notice here the uncanny matching of Julianne Moores’ color tones and how they match with the watch in many way. Perhaps this is no accident. The Actress may have been chosen for her natural affinity to look good in gold. Seen in some of Bulgari’s more decadent timepieces and jewelry, she might be just what the brand needs.
Omega Hour Vision Blue Watch
In support of the charity organization ORBIS, Omega has released a limited edition version of their Hour Vision watch with a blue dial. ORBIS goes around the world trying to help people with treatable vision problems, and the proceeds from the sale of each Omega Hour Vision Blue watch will go to the charity. It is unclear how many of these special Blue versions of the Hour Vision watch will be produced, but they will come in a 41mm wide steel case, with a blue dial. This is what the watch was penned the “Hour Vision” to begin with. Inside the watch is an Omega Calibre 8500 automatic co-axial movement that has been COSC Chronometer certified. Omega has again enlisted Daniel Craig, one of their brand ambassadors to help with the campaign, showing off the Hour Vision Blue watch and talking about the work ORBIS has done.
Audemars Piguet Royal Oak Golf Watch

This is not an official timepiece yet, but Audemars Piguet has been testing a new version of their Royal Oak watch on the wrist of brand ambassador golfer Darren Clarke. Here Clarke is seen accepting the trophy for winning the 2011 British Open tournament. On his wrist is the prototype Royal Oak golf timepiece.
The prototype model is also made in titanium “” the idea is that it not only hugs the wrist but is also very light so as not to interfere with activities such as golf. Part of the testing involves determining the timepiece’s shock resistance. This is particularly an issue in golf as shock occurs the moment the club hits a ball and travels to the wrist.
The Latest Boutiques, Prada, Frederique Constantin & Vertu
The Middle East, China and India continue to be the hotspots for retail openings, as Vertu debuts their latest concept in Hong Kong and Prada adds an eighth store to their Korean presence. Richard Mille re-located in Shanghai, and re-launched with Jackie Chan and Felipe Massa on hand to celebrate. Farah Khan Ali inaugurated her second Indian store in Mumbai, Frederique Constant launched in Taiyuan and Abu Dhabi and Dubai became the latest Middle Eastern outposts of Bell & Ross and Nina Ricci respectively.

Vertu, Hong Kong
Vertu inaugurated its new store in IFC, Hong Kong, debuting a new design concept that draws inspiration from the product range, as well as the interior design first revealed at Baselworld 2010. Incorporating brushed steel and soft black leather, the in-store counters use materials employed exclusively across the Vertu product range.

Prada, South Korea
Opening inside the Galleria Timeworld mall in Daejeon, Prada launched their eighth location in South Korea. The space, designed by architect Roberto Baciocchi, spans over a single level covering a total surface area of approximately 200 square metres. It houses the women and men’s collections of bags, accessories and footwear.

Farah Khan Ali, New Dehli
Opening her second location in home-market India, Farah Khan Ali inaugurated her New Delhi boutique at the DLF Emporio Mall, in association with Navin and Deepak Mehra of AKM Mehrasons Jewellers. The store offers buyers a range of high-end jewellery designs in gold, diamond, ruby, sapphire, emerald, and other such precious and semi-precious stones.

Frdrique Constant, Taiyuan
Following overwhelming success in Hong Kong, Frdrique Constant recently opened a 130sqm mono-brand boutique in Taiyuan, China. The store houses the full range of design styles “” from ultra classic to contemporary “” displayed in exclusive new showcases, highlighting the brand’s values and expertise within a luxury atmosphere.

Bell & Ross, Abu Dhabi
Bell & Ross opened a new boutique in Dubai, located in Burjuman Mall, the 6th boutique opening for Bell & Ross Worldwide. “The Middle East is a dynamic market and home to a very refined clientele who value the very best in watch-making. This much awaited opening of our first boutique in the region will allow us to offer our collectors a wider selection, personal attention and a truly bespoke service” said CEO Carlos Rosillo.

Miu Miu, Capri
Situated in the heart of Capri’s top retail destination, on the corner of via Vittorio Emanuele overlooking the piazza of Hotel Quisisana, Miu Miu launched a 50sqm boutique on Italy’s famed Island. Designed by architect Roberto Baciocchi, gold damask and brass studs accent the walls, ceilings and display areas, displaying all Miu Miu collections, including ready-to-wear, footwear and accessories.

Richard Mille, Shanghai
Celebrating the re-opening, of its relocated Shanghai boutique, Richard Mille called on brand ambassadors Jackie Chan and Felipe Massa to inaugurate the boutique. The new store is located in the city’s central shopping district at Lippo Plaza on Hai Hai Road, featuring a modern interior with leather walls and white resin floors, and two animation windows at its entrance, similar to the other Richard Mille boutiques worldwide.

Nina Ricci, Dubai
Unveiling a new store concept, inspired by Parisian “bourgeois’ apartments of the 1940s, Nina Ricci launched a flagship in Dubai. Heavy beige silk curtains, sofas, silk rugs and low chairs create a homely touch of comfort in the “living room’ whilst the centrepiece chandelier and the brand’s signature colour palette of powdery grey mattes reinforce the feminine feel of the boutique.
Delaneau, New York
Opening on Madison Avenue, the art deco inspired Delaneau boutique is described by the brand as residence meets boudoir, where decor plays with the contrasts between light and dark colours and only the most coveted materials have been chosen. Following 2010 launches in Moscow and Geneva, the New York store is the first mono-brand store in American.

Vivienne Westwood, Los Angeles
Over a year in the making, Vivienne Westwood’s expansive Los Angeles flagship and new US headquarters was unveiled on Melrose. The three-story marble-clad corner building incorporates offices, expansive wholesale showroom and a rooftop patio, with glossy walnut floors, Savile Row-style cloth-covered mannequins, a Union Jack rug and lofty ceilings painted in Westwood’s patented “tranquillity pink” hue.
Limited edition Hublot King Power Dwyane Wade watches

Hublot, is known for creating impeccable timepieces such as Red Devil Bang chronograph, Big Bang Red Gold Diamond Ladies Watch and the Big Bang chronograph. Early this year, the brand has announced Basketball icon Dwyane Wade to be an official brand ambassador, since then the legend’s fan were waiting for the timepiece that was to be created in Wade’s honor. It’s a limited edition watch, named King Power Dwyane Wade.
The watch features Wade’s jersey number “3″³ that is crafted on the face and logo and also represents Holy Trinity. The timepiece that is limited only to 500 pieces has a black leather strap covered with a design of basketball net stitching. The vibrant red color is used in honor of Wade’s basketball team- the Miami Heat and comes in 48mm wide black ceramic King Power case.
Hublot Becomes The Official Timekeeper At The FIFA World Cup

The folks at Hublot are ecstatic. The brand has become the official timekeeper for the next two editions of the FIFA World Cup, which we know is big! From what we are told, the Swiss watchmaker will be quite busy sponsoring the tournaments in South Africa this year and follow it up in Brazil in the year 2014. As a result, Hublot will have its logo appearing on refrees’ boards when they show substitutions and stoppage time. So that means it will have a great stint at publicity.
On top of all this, Hublot is gonna provide a limited edition official watch range for each and every touranment. Apparently, this watch will be signed by the legendary Argentina coach Diego Maradona since he is the brand ambassador.
Sylvester Stallone Named Brand Ambassador for Montegrappa

Montegrappa pens have been used by numerous famous people, including Ernest Hemingway and Paulo Coelho, in addition to various heads of state, royalty and international leaders in politics, sports, business, and entertainment.
Now entering its fifth decade, Sylvester Stallone’s career has been amazing. Mr Stallone has worldwide following of million of devoted fans. He has starred in countless block-buster movies including the Oscar-winning Rocky series, in addition to the Rambo series of films, Cop Land, and recently in the international box office hit The Expendables. For 99 years, Montegrappain has produced its full line of high-quality writing instruments within the same historic building, located in Bassano del Grappa, North East Italy.
Mr. Giuseppe Aquila, CEO of Montegrappa, was quted on the company’s announcement, “I have had the pleasure of meeting Mr. Stallone on many occasions, including the 2009 Venice Film Festival, where Mr. Stallone was recognized for his filmmaking with the Glory To The Filmmaker Award. Sylvester is much more than a friend; he is an icon and an artist and now, an integral part of Montegrappa’s distinguished history.”



