St. Patrick’s Day gets prosperous for Irish whiskey makers as their particular brand of elixir remains one of the fastest growing segments of the spirits business.
Jameson Irish whiskey, the world’s leading brand, reported a strong 16 percent spike in sales by volume in the last six months of 2010. The brand sold more than three million cases during 2010, with one million of these cases consumed in the United States. In the U.S., sales were up a hefty 27 percent.
Though the market is dominated by two brands, Jameson and Bushmill’s, there are several other brands of Irish whisky to consider lying in for the holiday, or giving as a gift.
$60.00: Turning to Bushmills, or as the Irish refer to it the Protestant whiskey, my choice is the 16-year old, not the older, more expensive 21-year old. This version of Bushmills is aged for 16 years in a combination of Olorosso Sherry and ex-Bourbon casks.