Johnnie Walker Ice Pillar helps you enjoy your whisky chilled!!

Johnnie Walker has introduced an all new way to guzzle down down their Gold Label whisky. The brand has come up with a novel style of serving the drink chilled! A design created by French design agency QSLD Paris, all you have to do is freeze your bottle and then leave it in the “Ice Pillar’.

The Johnnie Walker Ice Pillar is inspired by frosted gold leaves and symbolizes Gold Label. The outer box is transparent; it depicts the ice wrapping the item. And to enhance the opulence and give it the high-end look, the Ice Pillar is covered by is covered by a metallic gold anodized ring. The logos are embossed out.